2024 Takeover: 10 Social Media Strategies to Boost Your Business
Swipe Right on Success: Your 2024 Social Media Transformation Starts Here - Links to official trend reports and more!
Delve into expert advice, craft authentic content, and propel your brand to the forefront of the digital stage. Strategic risks and vulnerability emerge as the ultimate brand strategy, where micro insights and showcasing quirks become your superpower. Ready to elevate your brand in 2024? Let's get started.
“The best marketing doesn’t feel like marketing.”
Video Continues Its Reign
Video content continues to reign supreme in the content landscape, with short-form, live, and interactive videos taking center stage. Notably, TikTok's introduction of 30-minute videos suggests a rising popularity in longer formats, posing a challenge to YouTube's dominance. New features will undoubtedly be rolled out to captivate audiences, potentially allowing TikTok to integrate more ads akin to YouTube. The key lies in crafting attention-grabbing content, and even on Pinterest, the surge in video content calls for repurposing short-form videos from other platforms, tailored with keywords and captions for a Pinterest-friendly encounter. Check out the trend report from Pinterest for 2024 here: https://business.pinterest.com/en-gb/pinterest-predicts/
Think in Formats, Not Trends
Break free from the crowd by focusing on enduring content formats. Craft a sustainable plan using tools to streamline your content creation, ensuring consistency across platforms. Whether it's eye-catching thumbnails on YouTube and TikTok or strategic, long-lasting content planning, pave the way for success. Provide your audience with a clear expectation of the engaging topics they can anticipate from you.
Crafting Connections in 2024
It's a departure from surface-level exchanges, an invitation to engage in soul-stirring dialogues that resonate at a profound level. Breaking through in this landscape demands an emotionally charged point of difference; it's not just about the product but a mission-driven narrative that leaves an indelible mark.
Founders, here's a truth bomb: it's time to step into the spotlight. In an era where consumers are discerning and crave more than just products, the essence lies in the person behind the brand. The brand's journey, the community it fosters – these are the tales consumers yearn for. So, throw caution to the wind, be boldly relatable, and authentically yourself. Allow them to witness the human side of the brand, where stories intertwine with the heartbeat of your community.
Yet, the spotlight doesn't solely belong to founders; it extends to empowering creators. Encourage them to infuse their authentic selves into your brand, seamlessly weaving your products into the tapestry of their personal stories.
Pro-tip: Start with the punchline in your storytelling – a captivating essence that draws the audience in and sets the stage for the unfolding narrative.
TikTok has revealed an extensive trend report for 2024: In the report they cover three trend signals: Curiosity peaked, storytelling unhinged and bridging the trust gap. Here is the link to the TikTok 2024 trend report: https://www.tiktok.com/business/en/trends-whats-next
Nurturing Vibrant Communities: A Daily Commitment to Connection
Invest 1-2 hours daily in active community engagement. Speak your community's language, both inbound and outbound. Use direct messages to build unique connections, fostering a sense of belonging and community.
Building Personal Connections through Direct Messages:
Direct messages (DMs) are the secret sauce to building unique, one-on-one relationships within the community. Take the time to reach out individually, expressing genuine interest in your community members. Whether it's acknowledging their achievements, addressing their concerns, or simply striking up a casual conversation, DMs humanise your brand and create a sense of personalised belonging.
Active Engagement:
To truly understand and cater to the needs of your community, active engagement is paramount. This means immersing yourself in the ongoing conversations, both inbound and outbound. Listen keenly to the pulse of your community, grasping the nuances of their language, preferences, and concerns. By actively participating in discussions, you not only stay informed but also show your commitment to being an integral part of the community.
This commitment will shape the way your business operates, it will give you key insights and help you identify and understand trends. For further insight, check out Instagram’s 2024 trend talk:
https://about.instagram.com/blog/announcements/instagram-trend-talk
Do not repurpose content
Break the mold – don't just recycle content across platforms. If you're crafting for IG, don't lazily drop the same video on TikTok. Be a maestro of in-app finesse; infuse IG-style captions, hit them with a punchy line in the opening seconds. In a carousel, weave magic by adding text to the first image. Instagram's vibe won't cut it on TikTok, but TikTok's zest can sizzle on Instagram. Skip the repurposing treadmill; instead, wield in-app tools like a digital wizard. From TikTok's text automation to Instagram's trendy sounds, let your content dance dynamically, perfectly synced with each platform's groove. Pinterest is the exception—recycle your existing treasures, the images and aesthetic videos.
Surge in Stories
Short-lived glimpses into daily life and private conversations have become vital for connecting on social platforms. Stories create a sense of urgency and exclusivity, offering real, unfiltered moments that resonate with audiences.
Strategic Longterm Partnerships with Influencers
Despite all the nay-sayers influencer marketing is thriving! Identify influencers aligned with your brand values, allowing them creative freedom to authentically tell your story. Seek out influencers who have a community that speaks to your business. Move away from self-promotion; encourage influencers to prompt curiosity and research, letting their authentic selves shine. I cannot stress it enough, it's vital to pursue long-lasting sustainable influencer relationships, like brand ambassadors and build the relationship over the year. You want to have a group of influencers whom you work with on a regular basis and a few influencers to try out their engagement with your brand. So that by the end of the year, Black Friday until Christmas you have a powerful group of creators authentically representing your brand.
Think of the collaborations as a symphony orchestra. The core influencers, play a central role throughout the performance season. Meanwhile, the agencies and brands take on the role of the conductor, orchestrating the collaboration. The longer the orchestra plays together, the greater the performances will be.
Personalisation
Enter the realm of virtual reality, matchmaking, and virtual try-ons—where products come alive in your space.
By delving deeper into your consumers' world, profound insights surface that pave the way for more meaningful product offerings. The ultimate goal is to create a bridge where your audience not only sees themselves intertwined with your brand but also comprehends the tangible benefits derived from your services or products.
Innovative Storytelling Through Carousel Posts
Craft compelling narratives using carousel posts on Instagram and TikTok. Unfold a sequence of images or videos in a single post, inviting your audience to swipe through for the complete story. From behind-the-scenes content to customer testimonials, this format provides an immersive storytelling experience.
User-Generated Content
Spark creativity within your audience through engaging challenges and trends that build community and serve as authentic testimonials. Leverage branded challenges to encourage participation and showcase your products in action. The beauty of user-generated content lies in its authenticity – real people conveying your message without the hefty influencer price tag.
By aligning your strategies with authentic storytelling and community-driven communication, you'll not only stay relevant but also pioneer new heights in the digital realm. Remember, you're always one video away from gaining followers, likes, etc. Often it's even the video that you didn't even want to post. Happy creating!
